Greg Hoyos

Greg Hoyos is a marketing consultant and futurist from Barbados. After graduating from Ryerson in Toronto, Greg embarked on a journey that would see him establish his first Caribbean regional ad agency in 1970, representing big names like Colgate-Palmolive and Barclays Bank.

Greg has won five CLIO awards, including the top Worldwide statues for copywriting, and numerous Caribbean ADDY's. In 1981, he even published a book on marketing in the Caribbean called "Marketing and Demand."

Greg's expertise in marketing has taken him all over the world, where he spent a decade on the Boards of US Multinationals Leo Burnett and DDB Worldwide in Sydney, Australia. He even wrote a popular marketing column for a national Australian marketing weekly, and was voted 4th in the "Top 10 Outstanding Advertising Personalities in Australia" poll by Fairfax Media (as voted by clients!) – the only non-Aussie on the prestigious list.

Greg returned to the Caribbean in 1990, where he re-established a regional agency linked to the Omnicom and IPG Groups, representing DDB Worldwide and media giants Initiative/Global.

Greg has written a marketing blog on LinkedIn called "50 things I learned in 50 years" and the series "3 Questions for the CEO". In 2015, he followed up with another book, "How We Got Here: A History of Marketing in 32 Objects."

After closing his agency in the Caribbean at the end of 2019, Greg has now relocated to Portland Oregon where he works on various projects in marketing, agency work, and communications.